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The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategy advisor, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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Nov 17, 2023

The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success by Anthony Iannarino

 

About the Book:

Learn to transform your perspective and lead with positivity 

In The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success, sales leader and strategist Anthony Iannarino delivers an exciting and effective new take on creating and sustaining powerful sales processes. 

You’ll learn to lead with positivity as you harness negative emotions to make lasting changes for the better and explore the power of gratitude to transform your mental outlook. 

Discover how to reframe the negative events of your life into the ways they made you stronger and prepared you for future setbacks. The author also offers: 

  • Concrete advice on perspective-taking and strategies for avoiding being triggered by people with different beliefs 
  • A thirteen-week Negativity Fast, in which you’ll eliminate sources of negativity for 90 days and introduce positivity into your mental diet 
  • Discussions of the necessity for optimism in a difficult world 

An inspiring and exciting take on leadership, The Negativity Fast walks you through how to cultivate a positive attitude and perspective you can pass on to the people who follow you.

 

About the Author:

Anthony Ianarino is a reader, writer, author, speaker, entrepreneur, and sales leader, and trainer.

His five previous books have been translated into 18 languages (all of which have been featured on The Marketing Book Podcast) are 

  1. The Only Sales Guide You'll Ever Need
  2. The Lost Art of Closing: Winning the Ten Commitments That Drive Sales
  3. Eat Their Lunch: Winning Customers Away from Your Competition
  4. Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative
  5. Leading Growth: The Proven Formula for Consistently Increasing Revenue (written for sales leaders and managers who need to reach aggressive net new revenue goals through the efforts of their sales reps)

And, interesting fact - he has written a blog post every day since December 28, 2009, except for the 13 days he spent in Tibet (even though Basecamp 1 on Mt. Everest had better wifi than his home in Columbus, Ohio).

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/negativity-fast-anthony-iannarino

 

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