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The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategy advisor, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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Now displaying: Page 1
Feb 2, 2024

The Sale Is In The Tale by John Livesay

ABOUT THE BOOK:

John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling, presents us with a business fable set in Austin, Texas. It is about a sales representative whose old ways of selling are not working anymore. With the help of his colleague, he learns how to use storytelling in his sales meetings, which wins him more sales success than ever before. As a result, he becomes irresistible to his clients.

The Sale Is in the Tale reveals approaches that reach beyond business. They apply to many aspects of life, as the sales rep learns how to strengthen his soft skills. The reader accompanies the rep on his journey and learns how to use storytelling and strengthen their soft skills to improve their professional and personal relationships. By applying the methodology from The Sale Is in the Tale you will:

  • Double your closing ratio
  • Learn how to get people to go from saying "I'm interested" to "I'm in"
  • Go from pushy to persuasive
  • Tug at heartstrings to get people to open their purse strings
  • Stop drowning in the sea of sameness

ABOUT THE AUTHOR:

John Livesay, aka The Pitch Whisperer, is a keynote speaker on storytelling as a sales tool, marketing, negotiation, and persuasion. 

As a keynote speaker, John shares lessons from his award-winning career at Conde Nast to teach sales teams how to become irresistible so they are magnetic to their ideal clients. 

His TEDx talk has over 1,000,000 views. 

His other books are: 

  • Better Selling Through Storytelling: The Essential Roadmap to Becoming a Revenue Rockstar with a Foreword by Tim Sanders (2019)
  • The Successful Pitch: Conversations About Going from Invisible to Investable with a Foreword by Judy Robinett (2016)
  • The 7 Most Powerful Selling Secrets: Soar Your Way to Success With Integrity, Passion and Joy (2004)

John is a guest lecturer on leveraging the power of storytelling in sales at several universities including the University of Texas at Austin, Pepperdine Graduate Business School, and the University of Chicago Booth School of Business.

And, interesting fact – he was once a lifeguard! 

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/sale-tale-john-livesay

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