Info

The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.
RSS Feed
The Marketing Book Podcast
2021
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


All Episodes
Archives
Now displaying: 2021
Apr 30, 2021

Marketing 5.0: Technology for Humanity by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan

Rediscover the fundamentals of marketing from the best in the business. 

In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. 

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.  

Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: 

  • Artificial Intelligence for marketing automation 
  • Agile marketing 
  • “Segments of one” marketing 
  • Contextual technology 
  • Facial recognition and voice tech for marketing 
  • The future of Customer Experience (CX) 
  • Transmedia storytelling 
  • The “Whatever-Whenever-Wherever” service delivery 
  • “Everything-As-A-Service” business model 
  • Internet of Things and blockchain for marketing 
  • Virtual and augmented reality marketing 
  • Corporate activism 

Perfect for traditional and digital marketers and students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/marketing-5.0-philip-kotler

Apr 23, 2021

The Undefeated Marketing System: How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents by Phillip Stutts

You hate politicians. Who doesn't in today's world?

But you have more in common with politicians than you may think: you both need a proven, foolproof marketing system to succeed in today's tumultuous marketplace. The stakes have always been high, but with so much economic disruption in the world, they're even higher now – and you can feel it.

What if the key to future success lies in a simple marketing approach that presidents use to get elected and startup companies use to become billion-dollar unicorns? What if you could use this approach to convert customers in half the time, eliminate your financial risk, and secure huge profits?

Now you can.

In The Undefeated Marketing System, bestselling author Phillip Stutts shows you how his five-step marketing formula used by winning presidents and successful companies will also grow your business.

With more than twenty-five years of campaign and research experience, Phillip reveals his system that elects presidents and builds billion-dollar companies.

If you're a small business owner, entrepreneur, executive, or marketing professional determined to beat the competition in any economic environment, this is your next must-read book.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/undefeated-marketing-system-phillip-stutts

Apr 16, 2021

Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company by Scott Goodson and Chip Walker

The greatest challenge facing leaders is activating and actioning purpose-based brands to the people who matter inside the company and out.

Recent statistics prove that more than 87% of consumers would purchase a product because a company advocated for an issue they cared about, and more than two-thirds would refuse to do so if the company supported an issue contrary to their beliefs.

We live in an age of activism - the conscious consumer is more socially aware than ever before, and this is reflected in their buying habits.

Yet, activism on behalf of brands is lagging. While many claim to be 'purpose driven', far too often this purpose is relegated to a plaque above the CEO's desk, and never goes any further. Or, worse, the 'purpose' is transparently used as a marketing ploy, but never acted upon in any real way.

Activate Brand Purpose shows readers how to transform their brand's purpose into meaningful action by sparking a company-wide cultural movement, beginning internally and permeating externally.

Regardless of whether your purpose is lofty and socially conscious, or all business, focus on galvanizing people, and they will respond if you can prove that you care about that purpose and that you're working to realize it, rather than simply chasing the next dollar. This book contains a clearly explained, proven framework that will make this happen.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/activate-brand-purpose-chip-walker

Apr 9, 2021

Binge Marketing: The Best Scenario for Building Your Brand by Carlijn Postma

How do you build a brand in a time of information overload where the media are so fragmented that you can barely get your audience's attention? And how do you ensure that everyone tells the same story on all those channels?

Carlijn Postma takes you to the place where content is the product and where people know how to attract and retain an audience: Hollywood.

Binge Marketing is not another stuffy marketing book, but a refreshing look at marketing in the 21st century.

With this advice handed to you in this book, you can be sure that people will want to listen to your story. Not just one episode, but as a loyal and committed reader, viewer, or listener.

Compare your brand with the scenario of a very good television series and consider every single statement and marketing activity you put out there as an episode of that series. As a true showrunner, you can build on your own loyal and involved audience.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/binge-marketing-carlijn-postma

Apr 2, 2021

Sustainable Marketing: How to Drive Profits with Purpose by Michelle Carvill, Gemma Butler, and Geraint Evans

In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability.

Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints, and employee welfare.

Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of 'doing good' at their own peril.

From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing.

This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving, and maintaining these practices in any organization.

A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/sustainable-marketing-michelle-carvill

Mar 26, 2021

Selling From The Heart: How Your Authentic Self Sells You! by Larry Levine

Sales have changed in the last 30 years. Gone are the days of manipulative and pushy salespeople who rely on charm to get sales.

Selling From The Heart is the new economy where relationships matter and old-school techniques just don’t work anymore. Relationships are what will fuel your sales funnel and allow you to reach your sales goals.

Social media is a great place to develop those relationships that lead to sales and Larry teaches you how to do it in a natural way. Larry Levine shows you how not to only be yourself, but your best self and succeed!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/selling-heart-larry-levine

Mar 19, 2021

Ultimate Guide to Google Ads by Perry Marshall, Mike Rhodes, and Bryan Todd

Covering the latest breaking news in Google Ads, this sixth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google Ads Express, Google’s Product Listing Ads, and more.

Changes in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout.

  • Updates specific to this edition include:
  • Powerful bidding strategies using remarketing lists for search ads
  • New ad extension features
  • Automation capabilities using scripts
  • Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up a Google Ads account for your business

Readers are given the latest information paired with current screenshots, fresh examples, and new techniques.

Coached by Google Ads experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined campaign proven to increase search engine visibility, consistently capture clicks, double website traffic, and increase sales.

Whether a current advertiser or new to AdWords, this guide is a necessary handbook.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/ultimate-guide-google-ads-mike-rhodes

Mar 12, 2021

The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers by Michael F. Schein

Master the art and science of using shameless propaganda for personal and social good.

Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world.

Imagine if you could generate and leverage hype for positive purposes―like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how.

In The Hype Handbook, the notorious marketing guru provides 12 fundamental strategies for creating and leveraging hype for good, including ways to:

  • Attract attention from people that matter
  • Create a community of acolytes to further your cause
  • Create an atmosphere of curiosity and intrigue
  • Sell your message with the skill of a master
  • Create a step-by-step “manifesto”

Citing the latest research in psychology, sociology and neuroscience, Schein breaks the concept of hype down into a simple set of strategies, skills, and techniques―and illustrates his methods through stories of the world’s most effective hype artists, including American propagandist Edward Bernays, Alice Cooper manager Shep Gordon, celebrity preacher Aimee Semple McPherson, Spartan Race founder Joe De Sena, and digital guru Gary Vaynerchuk.

Whatever your temperament, education, budget, background, or natural ability, The Hype Handbook delivers everything you need to apply the most powerful tools of persuasion for personal and business success.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/hype-handbook-michael-f-schein

Mar 5, 2021

The Experience Economy: Competing for Customer Time, Attention, and Money by Joseph Pine and James Gilmore

Time is limited. Attention is scarce. Are you engaging your customers?

Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?

Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality.

This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. 

Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local.

Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. 

Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/experience-economy-james-gilmore

Feb 26, 2021

Sell the Way You Buy: A Modern Approach To Sales That Actually Works (Even On You!) by David Priemer

When was the last time you enjoyed talking to a salesperson?

While a Vice President at Salesforce, David Priemer had an epiphany: the very sales tactics his team was using were not working on him. While the company―and his entire profession―was acting with more than enough gusto, they lacked emotional awareness and empathy. Put simply: they were not selling the way they buy.

The truth is that, as buyers, we’re not often aware of the pathways and mechanisms by which we make purchasing decisions, and customers aren’t always sure about what they want or need.

In Sell the Way You Buy, Priemer reveals scientifically supported methods of understanding your customer, identifying their needs, and moving them toward the right solution, all while avoiding the behaviors that make the average person dislike salespeople.

Sell the Way You Buy is about much more than putting yourself in the customer’s shoes. It’s about learning how to ask questions, how to listen, how to tell a compelling brand story, and how to talk to customers in a human way that truly connects. In short: to sell the way you buy.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/sell-way-you-buy-david-priemer

Feb 19, 2021

The Strategy Mindset 2.0: A Practical Guide To The Design and Implementation of Strategy by Dr. Chuck Bamford

According to strategic planning expert Dr. Chuck Bamford, business strategy is a mixture of instinct and instruction. 

You already have the instinct—let Bamford provide the instruction you need to hone your business and leadership traits and lead your organization into a bright future. 

Bamford’s work stands out from other business leadership books by providing in-depth processes in a practical format that allows the reader to use the material immediately. 

Using these as a jumping-off point and a business model navigator, Bamford encourages you to think about your own business leadership skills list and the qualities you want to master. 

By envisioning your ideal customer, crafting true competitive advantages, and understanding how to implement strategy, you can begin honing an identity that will make you stand out in any industry. 

Bamford draws upon lessons from wildly successful organizations in every type of industry to show you how developing a real strategic plan can make a whole lot of change possible.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/strategy-mindset-chuck-bamford

Feb 12, 2021

Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness by Stacey Danheiser, Simon Kelly, and Paul Johnston

"How do we get customers to choose us over our competitors?"

In a crowded market, it's imperative to demonstrate that you understand what your customers value and can communicate how you can solve their problems better than the competition.

Stand-out Marketing presents original research that compares the content produced by organizations in a range of sectors which demonstrates that customers are left swimming in a "sea of sameness" by copycat marketing that makes choice difficult.

On the back of this unique and fascinating research, Stand-out Marketing sets out a framework of five competencies for business leaders, marketing, and sales professionals to successfully differentiate themselves from competitors. 

These include seeing the next competitive move, staying in tune with your customers and becoming indispensable to them, activating and evaluating initiatives, as well as building an organizational culture that enables these competencies. 

Featuring interviews with industry experts, tools, and exercises throughout, Stand-out Marketing is an essential resource to help companies stand out, deliver genuine value, and achieve competitive advantage.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/stand-out-marketing-stacey-danheiser

Feb 5, 2021

Cumulative Advantage: How to Build Momentum for your Ideas, Business and Life Against All Odds by Mark Schaefer

At its essence, marketing today is about answering one question: “How can we be heard?” How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers? Following the old rules of digital engagement is not enough … not nearly enough. Even being "great" is insufficient in the face of overwhelming competition redefining the limits of excellence every day. 

From the best-selling author of KNOWN and Marketing Rebellion comes a practical guidebook built for the modern world. 

Cumulative Advantage demonstrates how the world is stacked against us in big ways and small and provides new ideas to help us build the unstoppable momentum needed to rise above competitive barricades in business, in our careers, and in our lives.

Filled with motivating ideas and fascinating case studies, Cumulative Advantage is an indispensable and practical source of inspiration for every person with a dream that’s ready to take flight. 

You will learn:

  • How the initial advantage that drives momentum comes from everyday ideas.
  • The inside secrets of creating vast awareness for your projects.
  • How to nurture powerful connections that lead to break-through opportunities.
  • Why momentum is driven by the speed, time, and space of a “seam.”
  • How the “certainty of business uncertainty” can be used to your advantage.

Mark Schaefer weaves decades of research and revealing expert views into an entertaining guide to building momentous success in the real-world. 

You’ll never view the world the same way again after learning how initial advantages, seams of opportunity, sonic booms, and the lift from mentors can impact your world in powerful and permanent ways. 

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/cumulative-advantage-mark-schaefer

Jan 29, 2021

The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies by Dan White

In today’s complex commercial environments, marketing has become a central aspect of every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders, and competitors. They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction. New marketing models must think smart to create innovative strategies that have long-term sustainable economic goals.

The Smart Marketing Book is a practical, reliable, and concise title that offers the core marketing principles applicable to anyone who wishes to improve their organization’s financial and creative values. It is a straightforward guide that avoids unnecessary and time-consuming practices. An illustrative handbook that covers marketing principles and topics through visual innovation. A credible statement to all marketers trying to source the most relevant strategies from a field cursed with infinite information.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/smart-marketing-book-dan-white

Jan 22, 2021

The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS by Martin Lindstrom

A humorous yet practical five-step guide to ridding ourselves—and our companies—of the bureaucratic bottlenecks and red tape that plague every office

You try to reserve a conference room for a crucial client meeting via your company’s new-and-improved computer service, only to find that every conference room is booked–seemingly forever.

Your weekly conference call is hijacked by video screens freezing, cords not working, and employees dropping in and out.

You then sit through an endless PowerPoint presentation that everyone claims they’ve read, no one has, and that could have been summarized in one page.

What has happened to common sense? And how can we get it back?

Companies, it seems, have become so entangled in their own internal issues, and further beset by reams of invisible red tape, that they’ve lost sight of their core purpose. Inevitably, they pay the price.

Best-selling author Martin Lindstrom combines numerous real‑life examples of corporate common sense gone wrong with his own ingenious plan for restoring logic—and sanity—to the companies and people that need it most.

A must-read for today’s executives, managers, and office workers, The Ministry of Common Sense is funny, entertaining, and immensely practical.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/ministry-common-sense-martin-lindstrom

Jan 15, 2021

Ultimate Guide to Facebook Advertising by Perry Marshall, Bob Regnerus, and Thomas Meloche

New Customers Are Waiting...Find Them On Facebook

Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users.

Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment.

Now in its fourth edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after―10 seconds later, 10 minutes later, and in the following days and weeks.

You'll discover how to:

  • Maximize your ad ROI with newsfeeds, videos, and branded content
  • Create custom audiences from your contact lists, video views, and page engagement
  • Use the Facebook Campaign Blueprint proven to generate your first 100 conversions
  • Boost your Facebook ads using the Audience Network and Instagram
  • Follow the three-step formula for successful video ads
  • Maximize campaigns and increase conversions on all traffic to your website
  • Track and retarget engaged users by leveraging the Power of the Pixel
  • Make every page on your website 5-10 percent more effective overnight

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/ultimate-guide-facebook-advertising-bob-regnerus

Jan 8, 2021

The Influencer Code: How to Unlock the Power of Influencer Marketing by Amanda Russell

The Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business.

From Fortune 500s to local fitness studios, whether you offer financial services or sell donuts, reaching today's consumers is more complicated than ever.

More and more, marketers are reaching out to people who style themselves "influencers": those people who have a big—and, more importantly—loyal audience ready to hear what they have to say about anything.

Yet despite "influencer marketing" fast becoming one of the biggest buzz terms of the decade,  it couldn't be more misunderstood.

Written by an accomplished entrepreneur, professor, and award-winning YouTube star, The Influencer Code breaks down the biggest myths that brands are getting wrong and shows you how to get it right by defining and showcasing what true influencer marketing is and how to leverage it to achieve your business goals in a simple yet powerful 3-step code.

The Influencer Code simplifies the complex world of influencer marketing, covering how to research, evaluate, and employ the right influencers for their markets, as well as how to legally and strategically integrate them into marketing campaigns to achieve specific goals.

The future of marketing depends on forming authentic partnerships between brands and influencers. The go-to resource for all things influencer marketing, The Influencer Code is your shortcut to making that future a reality.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/influencer-code-amanda-russell

Jan 1, 2021

Friday Forward: Inspiration & Motivation to End Your Week Stronger Than It Started by Robert Glazer

Wake up. Get inspired. Change the world. Repeat.

Global business leader and national bestselling author, Robert Glazer, believes we all have a responsibility to each other: to give one another the inspiration and support we need to be our best.

What started as a weekly note known as "Friday Forward" to his team of forty has turned into a global movement reaching over 200,000 leaders across sixty countries and continually forwarded to friends and family.

In Friday Forward, Robert shares fifty-two of his favorite stories with real-life examples that will motivate you to grow and push you to be your best self.

He encourages you to use this book as part of a positive and intentional Friday morning routine to get the weekend started on a forward-looking note that will carry you through the week.

At once uplifting and deeply thought-provoking, these stories will challenge you to propel yourself outside your comfort zone to unlock your innate potential.

By making small, intentional changes, you have the power to create lasting impact, not only in your own life, but also to inspire those around you to do the same. Today is the perfect day to start.

"Glazer's collection of inspiring, thought-provoking stories gives the motivation and mentorship you need to build a more fulfilling life and career."

—Daniel H. Pink, author of When and Drive

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/friday-forward-robert-glazer

« Previous 1 2