Info

The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.
RSS Feed
The Marketing Book Podcast
2020
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


All Episodes
Archives
Now displaying: Page 4
Apr 16, 2020

Most recently on The Marketing Book Podcast to discuss his book, Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends On It., marketing and technology visionary, keynote speaker and bestselling author Mitch Joel joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Montreal with his wife and three small children, the pandemic-induced changes that are already evident, his next book and how curiosity has powered his success.

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/mitch-joel

 

Apr 15, 2020

Most recently on The Marketing Book Podcast to discuss the 2nd edition of her book, Hello, My Name Is Awesome: How to Create Brand Names That Stick, naming expert, keynote speaker and bestselling author Alexandra Watkins joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in her San Diego pool house, her backyard tiki bar, surfboard fence and some of the sadly hilarious mistakes companies make naming their products and services.

Apr 14, 2020

Most recently on The Marketing Book Podcast to discuss his book, Get the Meeting! An Illustrative Contact Marketing Playbook, international keynote speaker and bestselling author Stu Heinecke joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined on an island in the pristine Pacific Northwest, and his first book, How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing.

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/stu-heinecke

Apr 13, 2020

Most recently on The Marketing Book Podcast to discuss his book, The 10 Stories Great Leaders Tell, international keynote speaker and bestselling author Paul Smith joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Cincinnati, Ohio with his family, his most recent book Four Days With Kenny Tedford: Life Through the Eyes of a Child Trapped in a Partially Blind & Deaf Man’s Bodyand his earlier book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale.

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/paul-smith

Apr 12, 2020
Bob Hoffman: Authors in Quarantine Getting Cocktails
 
(Ahopefully short-lived series that will be airing in addition to the weekly Marketing Book Podcast interviews)
 
Click here for show notes!
 
https://www.salesartillery.com/authors-quarantine-cocktails/bob-hoffman
Apr 11, 2020
(A hopefully short-lived series that will be airing in addition to the weekly Marketing Book Podcast interviews)
 
Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/joe-pulizzi

Apr 10, 2020

Sizing People Up: A Veteran FBI Agent's User Manual for Behavior Prediction by Robin Dreeke

Click here for the show notes

https://www.salesartillery.com/marketing-book-podcast/sizing-people-up-robin-dreeke

A former FBI agent shares his simple but powerful toolkit for assessing who you can trust - and who you can't.

After two decades as a behavior analyst in the FBI, Robin Dreeke knows a thing or two about sizing people up. He's navigated complex situations that range from handling Russian spies to navigating the internal politics at the Bureau. Through that experience, he was forced to develop a knack for reading people - their intentions, their capabilities, their desires and their fears. 

Dreeke's first book, It's Not All About "Me", has become a cult favorite with audiences seeking to build quick rapport with others. His last book, The Code of Trust, was about how to inspire trust in others as a leader. In Sizing People Up, Dreeke shares his simple, six-step system that helps you predict anyone's future behavior based on their words, goals, patterns of action, and the situation at hand. 

Predicting the behavior of others is an urgent need for anyone whose work involves relationships with others, whether it's leading an organization, collaborating with a teammate, or closing a sale. But predictability is not as simple as good and evil, or truth and fiction. Allies might make a promise with every intention of keeping it, not realizing that they will be unable to do so due to some personal shortcoming. And those seeking to thwart your endeavor may not realize how reliable their malevolent tells have become. 

Dreeke's system is simple, but powerful. For instance, a colleague might have a strong moral code, but do they believe your relationship will be long-term? Even the most upstanding person can betray your trust if they don't see themselves tied to you or your desired result in the long term. How can you determine whether someone has both the skill and will to do what they've said they're going to do? Behaviors as subtle as how they take notes will reveal their reliability. 

Using this book as their manual, listeners will be able to quickly and easily determine who they can trust and who they can't; who is likely to deliver on promises and who will disappoint; and when a person is vested in your success vs. when they are actively plotting your demise. With this knowledge they can confidently embark on anything from a business venture to a romantic relationship to a covert operation without the stress of the unknown.

Apr 9, 2020

Phillip Stutts: Authors in Quarantine Getting Cocktails

(A hopefully short-lived series that will be airing in addition to the weekly Marketing Book Podcast interviews)

Click here for show notes!
 
https://www.salesartillery.com/authors-quarantine-cocktails/phillip-stutts
Apr 8, 2020

David Meerman Scott: Authors in Quarantine Getting Cocktails

(A hopefully short-lived series that will be airing in addition to the weekly Marketing Book Podcast interviews)

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/david-meerman-scott

Apr 7, 2020

Scott McKain - Authors in Quarantine Getting Cocktails

(A hopefully short-lived series that will be airing in addition to the weekly Marketing Book Podcast interviews)

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/scott-mckain

Apr 3, 2020

"Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media" by Matthew Sweezey

Click here for show notes

 https://www.salesartillery.com/marketing-book-podcast/context-marketing-revolution-matthew-sweezey

In a world of limitless media noise, how can businesses break through to customers? Context.

We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong.

In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be:

  • Available: Helping people achieve the value they seek in the moment
  • Permissioned: Giving people what they've asked for, on their terms
  • Personal: Going beyond how personal it is to how personally you can deliver it
  • Authentic: Combining voice, empathy, and brand congruence simultaneously
  • Purposeful: Creating a deeper connection to the brand, beyond the product

 

Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing.

The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing.

Apr 3, 2020

"Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media" by Matthew Sweezey

Click here for show notes

 https://www.salesartillery.com/marketing-book-podcast/context-marketing-revolution-matthew-sweezey

In a world of limitless media noise, how can businesses break through to customers? Context.

We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong.

In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be:

  • Available: Helping people achieve the value they seek in the moment
  • Permissioned: Giving people what they've asked for, on their terms
  • Personal: Going beyond how personal it is to how personally you can deliver it
  • Authentic: Combining voice, empathy, and brand congruence simultaneously
  • Purposeful: Creating a deeper connection to the brand, beyond the product

 

Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing.

The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing.

Mar 27, 2020

Think. Do. Say.: How to Seize Attention and Build Trust in a Busy, Busy World by Ron Tite

Click here for show notes

https://www.salesartillery.com/marketing-book-podcast/think-do-say-ron-tite

Cut the jargon. Build a purpose. Get real.

People today are inundated with non-stop content, broken promises, endless product extensions - and pressure from articles titled "The Seven Things That Successful People Do Every Day". They don't know where to look or who to trust. So, how do you win their time and their confidence?

From renowned advertising creative director Ron Tite comes a powerful approach to cutting through the noise - three words: Think. Do. Say. Ditch the jargon, and start making good things happen for you and your organization.

 

Mar 20, 2020

Create Togetherness: Transform Sales and Marketing to Exceed Modern Buyers' Expectations and Increase Revenue by Jeff Davis

Click here for the show notes

https://www.salesartillery.com/marketing-book-podcast/create-togetherness-jeff-davis

A strategic roadmap for B2B leaders ready to take on the challenge of aligning their sales and marketing teams to win the business of modern buyers. 

Create Togetherness encourages B2B leaders to examine the relationship between sales and marketing and head toward alignment. The misalignment of these two departments has resulted in companies falling behind their competitors by failing to acknowledge a structural flaw responsible for a significant loss in revenue. For companies wanting to accelerate revenue growth and advance in the B2B marketplace, Jeff Davis, a sales and marketing alignment expert offers a step-by-step guide for sales and marketing to join forces, thereby creating a partnership between the two to meet the new demands of the modern buyer.  

Digital disruption has spurred B2B leaders to rethink the silo mentality that has been responsible for the dysfunctional relationship between sales and marketing. When alignment transformation is handled slowly and with open communication, companies will be able to provide a higher-level customer experience to satisfy target buyers’ demands. Create Togetherness presents the many advantages companies experience after the alignment transformation of sales and marketing has been implemented. 

This book provides valuable insights by helping leaders:
•    Discover the extent of misalignment between sales and marketing in their organization. 
•    Understand the benefits of a strategic approach to long-term, sustainable alignment.
•    Learn why technology cannot cure misalignment.
•    Discover a strategic roadmap to start the alignment transformation journey.

Enjoy the journey to creating togetherness.

Mar 13, 2020

"The Iconist: The Art and Science of Standing Out" by Jamie Mustard

Click here for the show notes

https://www.salesartillery.com/marketing-book-podcast/iconist-jamie-mustard

Why do we immediately recognize art by Van Gogh and Warhol?

What does Beethoven share with Rage Against the Machine and Madonna?

What makes us remember the words of Churchill and King (and Domino's Pizza, for that matter)? 

With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise. 

The secret to standing out lies in creating content that the desired audience will "lock" onto and remember with little effort - simple, bold ideas that can be immediately understood. The Iconist reveals a set of primal laws in human society that explain why some things stand out and endure in the mind, while others are rejected. Blending relevant examples from history and pop culture with cutting-edge psychology, Mustard explores why certain things stick and others fade from memory - and gives you an owner's manual to make any idea, product, or service stand out and be remembered. Forget relying on luck or trial-and-error: Mastering this process will enable you, no matter your field or endeavor, to confidently craft messages that resonate with your target audience through simple, fool-proof methods. 

For businesses, marketers, teachers, advertisers, artists - from thought leaders to anyone trying to write a resume - The Iconist shows how to grab and hold attention. Fair warning, though: This book will change the way you view your audience...and the entire world around you.

Mar 6, 2020

The Catalyst: How to Change Anyone's Mind By Jonah Berger

Click here for show notes

https://www.salesartillery.com/marketing-book-podcast/the-catalyst-jonah-berger


Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?

This book takes a different approach. Successful change agents know it’s not about pushing harder or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”

The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs.

This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.

 

Feb 28, 2020

Content-Based Networking: How to Instantly Connect with Anyone You Want to Know by James Carbary

Click here for the show notes

https://www.salesartillery.com/marketing-book-podcast/content-based-networking-james-carbary

There’s a reason everyone says “it’s not what you know, it’s who you know.” If you’re striving to reach ambitious goals, it’s impossible without the right relationships. So how do you reverse-engineer relationships with the exact people you want to know?

Through his podcast B2B Growth and his company Sweet Fish Media, James Carbary has pioneered a concept called content-based networking—a new approach to building your professional network. Instead of relying on chance encounters and random in-person events, content-based networking allows you to connect with anyone, at any time, and from anywhere in the world.

In Content-Based Networking, you’ll learn a proven three-part framework to consistently connect with potential customers, investors, referral partners, industry influencers, and anyone in between. Using this framework, you’ll develop thought leadership in your industry, while simultaneously creating meaningful relationships with the exact people that can help you reach your goals and dreams.

Feb 21, 2020

Same Side Sellin: How Integrity and Collaboration Drive Extraordinary Results for Sellers and Buyers by Ian Altman & Jack Quarles

Click here for the show notes

https://www.salesartillery.com/marketing-book-podcast/same-side-selling-ian-altman

Are you tired of playing games with your customers?
The most widely used metaphors in sales are those related to sports, battle, or games. The challenge with this mindset is it requires that one person wins, and the other loses. Instead of falling victim to a win-lose approach, what if you shared a common goal with your potential client? How might things change if the client felt that you were more committed to their success than making the sale?

Does it sometimes seem like you and your client are working against each other?
Same Side Selling gives practical steps to break through sales barriers and turn confrontation into cooperation. Sellers that implement the Same Side Selling approach will be seen as a valuable resource, not a predatory peddler.

A Different Type of Book on Selling
What makes Same Side Selling different from any other book on this topic is that it is co-authored by people on both sides : a salesman (Ian) and a procurement veteran who understands how companies buy (Jack). The buyer s perspective is baked into every sentence of the book, along with the seller s point of view. Our aim is to replace the adversarial trap with a cooperative, collaborative mindset. We also want to replace the old metaphor of selling as a game.


The New Metaphor: Selling Is a Puzzle
Same Side Selling is the idea of solving a puzzle instead of playing a game. Discover how to sell with integrity from the same side of the table for better results all around.

Feb 14, 2020

The Seventh Level: Transform Your Business Through Meaningful Engagement With Your Customers And Employees by Amanda Slavin

Click here for the show notes

https://www.salesartillery.com/marketing-book-podcast/seventh-level-amanda-slavin

While instant communication is now easier than ever, people's attention is spread thin, the time has never been more valuable, and disengagement in both customers and employees is at an all-time high. This means most brands never reach their full potential. But what would it look like if your customers were no longer disenchanted from being chased across the internet and hounded for likes, shares, opt-ins, and purchases?

There’s a way to break this cycle that doesn’t include using meaningless jargon or flashy but confusing digital marketing tools. To truly connect with your customers and employees, you need a straightforward plan that will amplify your message and propel you to a degree of engagement that you never realized existed.

In The Seventh LevelAmanda Slavin hands you the keys to unlock authentic engagement and attain higher achievement across the board. Slavin unveils the tools to measure and grow your brand’s engagement, forge a deeper, more personal connection with customers, and unite your employees around a shared mission. If you want to dismantle the obstacles standing in your way of engagement, let The Seventh Level be your guide.

Feb 7, 2020

 Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales. by Mike Weinberg 

Click here for the show notes

https://www.salesartillery.com/marketing-book-podcast/sales-truth-mike-weinberg 

 

A blunt wake-up call to salespeople and sales leaders that debunks the myths of the latest miracle solutions and refocuses your sales strategy on a proven approach that will drive the results you want.

Can you handle the truth? Can succeeding in sales be as simple as hooking up the latest CRM tool or perfecting your social media profiles and waiting for qualified leads to automatically show up in your inbox? Are you having trouble believing what the newly self-proclaimed "experts" keep posting on LinkedIn and beginning to question their proclamation that everything in sales has changed? 

Welcome to the world of sales, where the one constant you can bank on is the noise from so-called experts and thought leaders who want to convince you everything has changed and that you need their latest tools, toys, or tricks to stay even or get ahead of the pack. Yet, ironically, it seems that the more of these new miracle solutions you adopt, the harder it is to get results. 

In Sales Truth, Mike Weinberg offers a blunt wake-up call to salespeople and sales leaders on how to get past the noise and nonsense, so you can start winning more new sales. Here's the truth: 

  • Many of these so-called sales experts lack clients, credibility, and a track record of helping sellers achieve breakthrough results. 
  • The number of "likes" a sales improvement article receives is often inversely proportional to its accuracy or helpfulness to the typical seller or sales team. 
  • What has worked exceedingly well in sales and sales management for the past couple of decades is still the (not so) secret to sales success today, and you can discover these accessible, simple truths and best practices that will drive the results you want in this bold new book. 

Mike Weinberg, best-selling author of New Sales. Simplified. and Sales Management. Simplified., brings sanity back to the sales effectiveness table by sharing proven strategies that he sees working firsthand across sales teams in a myriad of industries around the globe. Stop looking for the shortcut or secret sales sauce and instead apply Weinberg's proven, powerful principles to help you master the fundamentals of professional selling and create more new sales opportunities than you ever believed possible

 

 

 

 

Jan 31, 2020

Performance Partnerships: The Checkered Past, Changing Present & Exciting Future of Affiliate Marketing by Robert Glazer

Click here for show notes!

https://www.salesartillery.com/marketing-book-podcast/performance-partnerships-robert-glazer

The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results. Robert Glazer, a leader in the affiliate marketing industry for over a decade, draws upon his experience and insights gathered from influential marketers to examine a rapidly changing field. Performance Partnerships is the first in-depth look at the performance (affiliate) marketing industry. Examining its roots and evolution, this book offers a better understanding of its impact as a vital form of direct-to-consumer digital marketing, and advice on how it can be used to change marketing and business development practices. When used correctly, affiliate marketing and Performance Partnerships can be powerful tools to grow your business—and Robert can show you how to tap into that boundless potential.

Jan 24, 2020

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland

Click here for show notes!

https://www.salesartillery.com/marketing-book-podcast/alchemy-rory-sutherland 

HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas.

"A breakthrough book. Wonderfully applicable to about everything in life." —Nassim Nicholas Taleb, author of The Black Swan

“Veins of wisdom emerge regularly and brilliantly from these pages. Don't miss this book.”  —Robert B. Cialdini, author of Influence

Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.

Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.

Heralded as “one of the leading minds in the world of branding” by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places:

What can honey bees teach us about creating a sustainable business?

How could budget airlines show us how to market a healthcare system?

Why is it better to be vaguely right than precisely wrong?

What might soccer penalty kicks teach us about the dangers of risk-aversion?

Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech.

Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.

Jan 17, 2020

The Will to Die: A Novel of Suspense by Joe Pulizzi

Click here for show notes!

https://www.salesartillery.com/marketing-book-podcast/will-die-joe-pulizzi

Mysterious deaths, countless lies, and a shocking conspiracy. The Will to Die is everything fans are looking for...and more.

"A thoroughly modern thriller that sucks you in and holds you tight, The Will to Die is a roller coaster ride from beginning to end.” - Jay Baer, New York Times Best-Selling Author

In an exhaustive hunt for the truth behind a rash of unexplained deaths in a small town, including that of his own father, what Will Pollitt begins to uncover threatens everything -- and puts his own life in the cross hairs.

Are his father’s lies what killed him?

What else will he stir up in the murky depths of a life he thought he knew?


The Will to Die is best-selling non-fiction author and content marketing guru Joe Pulizzi’s debut novel -- written at the request of his wife, a die-hard thriller fan.

Get a free preview at TheWilltoDie.com.

From the Author
"If you love thrillers or mysteries about small-town murders, this book is for you. As a thriller reader myself, I've always preferred protagonists that aren't ex-FBI or someone with super powers. Will Pollitt, the main character, grew up as part of a funeral home family, but decided to follow his career passion in marketing. I know both of those worlds. I enjoyed wrapping them into a killing conspiracy that will make for a truly fun ride."

The reviews are in...The Will to Die is a hit!

"A riveting read full of unexpected twists, wonderfully nuanced characters, and clever cultural references. A very entertaining book. Can't wait for the movie!" - Ann Handley, Wall Street Journal Best-Selling Author

"Joe Pulizzi sits atop the marketing food chain, admired for his provocative ideas. Now he now delivers a debut novel with a deliciously fascinating twist.” - Sally Hogshead, New York Times bestselling author, Fascinate

"Finally a mystery that dives into what Dilbert would say is the deepest of all evils...the marketing profession." - Jonah Berger, Wharton Marketing Professor and Author of Contagious

Jan 10, 2020

Fanocracy: Turning Fans into Customers and Customers into Fans by David Meerman Scott and Reiko Scott

Click here for show notes!

https://www.salesartillery.com/marketing-book-podcast/fanocracy-david-meerman-scott

From the bestselling author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.
 
How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, surfboards, and underwear? They embody the most powerful marketing force in the world: die-hard fans.
 
In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including:
 
·         MeUndies, the subscription company that’s revolutionizing underwear
·         HeadCount, the nonprofit that registers voters at music concerts
·         Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers
·         Hagerty, the classic-car insurance provider with over 600,000 premier club members
·         HubSpot, the software company that draws 25,000 attendees to its annual conference
 
For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.

Jan 3, 2020

Non-Obvious Megatrends: How to See What Others Miss and Predict the Future by Rohit Bhargava

Click here for show notes!

https://www.salesartillery.com/marketing-book-podcast/non-obvious-megatrends-rohit-bhargava

ALL NEW 10th EDITION OF THE WSJ BESTSELLER!
FEATURING 10 BOLD NEW TREND PREDICTIONS
WINNER OF 9 INTERNATIONAL BOOK AWARDS

Introducing the highly awaited tenth edition of the Wall Street Journal bestseller and trend report featuring ten bold new megatrend predictions that will shape our world in the coming decade.

What if you could predict the trends that will change your business?

For the past ten years, Rohit Bhargava’s signature annual Non-Obvious Trend Report has helped over a million readers discover more than 100 trends changing our culture.

Now for the first time, Rohit and his team of Non-Obvious trend curators reveal ten revolutionary new Megatrends that are transforming how we work, play and live.

— How might the evolution of gender fluid toys change our culture?
— What can the popularity of handmade umbrellas and board games teach us about the future of business?
— Why do robot therapists and holographic celebrities actually demonstrate the importance of humanity?


The answers to these questions may not be all that obvious, and that’s exactly the point. This completely revised 10th Anniversary edition of Non-Obvious also offers an unprecedented look behind the scenes at the author’s signature Haystack Method for identifying trends, and how you can learn to curate and predict trends for yourself.

You don’t need to be a futurist or innovator to learn to think like one. The key to growing your business or propelling your career into the next decade lies in better understanding the present. The future belongs to non-obvious thinkers and this book is your guide to becoming one.

Winner: Eric Hoffer Business Book of the Year
Winner: Axiom Award Silver Medal (Business Theory)
Winner: INDIE Gold Medal (Business Business Book)
Finalist: Leonard L. Berry Marketing Book Award
Winner: IPPY Silver Medal (Best Business Book)
Finalist: International Book Award (Best Business Book)
Official Selection: Gary’s Book Club at CES
Winner: Non-Fiction Book Award (Gold Medal)
Winner: Pinnacle Best Business Book Award

1 « Previous 1 2 3 4 5 6 7 Next » 15